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The Tata Nano: The People s Car (A) and Maslow s Hierarc. The Tata Nano: The People s Car (A) and Maslow s Hierarchy of Needs From the case study, categorize the Nano s marketing segments that have thegreatest influence on its sales. Assume you are the marketing manager at Tataresponsible for consumer marketing. In your own words, outline a plan that Tatacould implement in order to make the process to purchase the Nano more efficientfor potential buyers. One way that marketers use Maslow s Hierarchy is by identifying theirproduct with a certain level of needs. Marketers use imagery in commercials tomotivate customers to satisfy their needs using the company s product. A greatnumber of companies position their brands to make customers feel like theirproduct or service will make them belong to a certain group or that they willreceive social acceptance and respect. However, there are just as many brandsthat use pitches for reliability and security to make customers feel thecompanies products cover their basic needs. From the scenario, analyze eachlevel of Maslow s hierarchy of needs, and articulate the level which mostaffects you when making a purchase. Provide support for your rationale byutilizing an example.Note: This is a discussion post. All references should be in APA format. Minimum 500 words. Please see Microsoft word example attached The Tata Nano: The People s Car (A) and Maslow s Hierarc

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