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Case Study GEEK Squad A New Business for a New Environm. Case Study: GEEK Squad A New Business for a New EnvironmentReadthe case pages 95-97 in your text.Title: Marketing Authors: Roger A.Kerin; Steven W. Hartley Publisher: Mcgraw-Hill Edition: 13 ISBN-13:9781259573545watch video Respond to the following case question.Youhave been asked to consult with the Best Buy marketing team. They arespecifically looking for recommendations as to specific promotionalactivities you would recommend to encourage consumers who currently useindependent installers to switch to Geek Squad. To aid you informulating your recommendations, you should consider past and presentconsumer purchasing patterns; conduct an environmental scan for GeekSquad using each of the five environmental forces (social, economic,technological, competitive, and regulatory); and identify key trendslikely to influence Geek Squad in the near future.DirectionsThe students are expected to answer the questions associated with the case. The responses should reflect higher level cognitive processing (analysis, synthesis, and evaluation)There is no minimum number of references that need to be utilized to support the completion of this assignment; The submission will not exceed (3) pages in length, excluding the title and references pages.The document must adhere to the APA writing style. Case Study GEEK Squad A New Business for a New Environm


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