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In the book The New Global Leaders (Jossy-Bass 1999), Manfre. In the book The New Global Leaders (Jossy-Bass 1999), Manfred F.R. de Vries (with Elizabeth Florent-Treacy) states: Workin organizations, directed toward achieving shared goals, also answersanother human need: it allows us to feel useful. Individuals need tocommit themselves to something that is valuable, that has a positiveimpact. Through usefulness is a highly subjective experience, it islinked to the particular objectives and causes that drive individuals totranscend their customary abilities. Because a search forusefulness for meaning largely determines a person s life course, italso influences life in organizations. Once again, this poses achallenge for the global leader: how to find a purpose or objective thatemployees from different cultures see as meaningful, inspiring them tostrive in ways that simplistic formulas of return on investment andprofit maximization cannot. Isthere some truth to the author s contention? What is it that we wouldfind meaningful to our life s purpose in the midst of an organization orwork setting?How can leaders inspire their teams to strive for goals? How can they frame a corporate goal in such a way that each employee will want tocontribute to its achievement? Please answer each one desperately, so i can make two posts. In the book The New Global Leaders (Jossy-Bass 1999), Manfre
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