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Can you help me do this? It is same as last time but professor made a comment ” Do not forget it must be at least one page long. ” I think it was just little shorter than that. Purpose of this Assignment: Your assignment is to keep a journal, on a regular basis, related to this course. Journal writing is a form of free-writing. It is also “low stakes” writing: it is mostly for yourself (see below), and therefore, it will not be edited necessarily for style or grammar. Instructions: Journal writing serves many purposes. In your journals you can: Observe what you are reading, what goes on in class, and how it relates to current real-world marketing events Define what you are doing in an assignment, in the course generally, in your major/minor Express confusion about anything – where you are not understanding, or are frustrated – and perhaps become unconfused as your write or pose questions to me Speculate about what you are studying Give insights – your ideas, your conclusions, your putting things together Connect readings to other readings, this course to other courses, what we are talking about to your life Respond to readings (controversial ones, for example), whether negatively or positively React candidly to what happens in class Be self-aware about what you are studying and why you are studying it Refine your thoughts as they progress throughout the term, whether on particular readings, particular topics, the course generally, or your assignments Evaluate the course, including the task of keeping a journal. Expectations: AT LEAST one entry per chapter AT LEAST ONE PAGE (double spaced, typed, 12-point font) per entry/chapter. Each entry MUST CONTAIN specific references to thoughts, comments, examples, etc. FROM CLASS. Express yourself freely Take the assignment seriously…but have fun NO LECTURE NOTES AND/OR CLASS SUMMARIES! Mark every journal entry with the date/time when you wrote it (you don’t have to write the entry all at once, just note the date/time you work on it) Start each entry on a page “Write in your natural voice with your most comfortable language…. Otherwise you may become distracted by form rather than content….” While I am specifying much of what your assignment should contain, how you present that information is up to you. Your work will be graded in comparison to the assignments turned in by the other students in the class. Originality and professionalism will also be considered (in other words… entertain me, show me that you’ve learned something and can apply it to the “real world”, and you’ll do well). Chapter 5 we learned about Explain the importance of marketing research to firms and individuals. Describe the various types of marketing information systems and the sources of their information. Describe the five-step marketing research process, including types of data produced and research methods used. Explain the importance of research to firms marketing products globally. Understand several of the latest trends in marketing research, including the use of social media for research, mobile marketing research, and neuromarketing techniques. Discuss the main ethical issues in conducting marketing research. This chapter explores the importance of marketing research to individuals and firms. Good information leads to good decisions. Without accurate information, you may find yourself delivering and promoting products customers don’t want at prices they’re unwilling to pay. The chapter explains the importance of marketing research, discusses information systems that aid in marketing research, outlines the steps in a properly conducted research project, considers global marketing research, describes the latest trends in marketing research, and discusses ethical issues that arise in doing marketing research.


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