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CHAPTERS 4 – 6 ATTACHED. IN ADDITION TO THE TEXT, ALSO NEED TWO SCHOLAR LY SOURCES. Prior to beginning work on this assignment, read Chapter 4: Social and Cultural Environments, Chapter 5: The Political, Legal, and Regulatory Environments, and Chapter 6: Global Information Systems and Market Research. This assignment will give you a head start for your Week 6 Global Marketing Plan Part 2 Final Paper that will be completed at the end of the course. As Part 1 of this assignment, you will choose a “mentor company” that you will refer to throughout this course. In your paper, Identify a large company to be your mentor company to analyze and formulate its global marketing strategy. The company cannot be any of the following: McDonald’s, Coca-Cola, Walmart, Starbucks, or Pepsi. Select one of the following companies: Anheuser-Busch InBev, FedEx, Samsung, H&M, American Express, Taco Bell, Uber, Zappos, Airbnb, Target, Amazon, KIA, or PayPal. If you would like to select a company that is not listed, please reach out to your instructor for approval. Under an Environmental Analysis heading Construct an environmental analysis for your chosen company in the global arena and regarding the below factors: Economic Trade Social and Cultural Political, Legal, and Regulatory Under a General Strategy heading Based on your environmental analysis, identify a country in one of the following regions for your company to expand to. If your company is already in a selected country, you will examine their global marketing strategy in that areas and formulate your own successful strategy: Latin America Middle East Africa Explain your rationale for selecting the country in one of those regions. To explain your rationale, consider the following criteria in that selected region and particularly in your selected country and analyze how these criteria impacted your decision to expand to that country Demographic Economic Trade Social factors Cultural Factors Legal Factors Political Factors The Global Marketing Plan Part 1 paper Must be three to five double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the Ashford Writing Center’s APA Style (Links to an external site.) resource. Must include a separate title page with the following: Title of paper Student’s name Course name and number Instructor’s name Date submitted For further assistance with the formatting and the title page, refer to APA Formatting for Word 2013 (Links to an external site.). Must use at least two scholarly sources in addition to the course text. The Scholarly, Peer-Reviewed, and Other Credible Sources (Links to an external site.) table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source for a particular assignment. Must document any information used from sources in APA style as outlined in the Ashford Writing Center’s Citing Within Your Paper (Links to an external site.) guide. Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center. See the Formatting Your References List (Links to an external site.) resource in the Ashford Writing Center for specifications. REFERENCE COURSE TEXT: Keegan, W. J., & Green, M. C. (2020). Global marketing (10th ed.). Retrieved from https://www.vitalsource.com Chapter 4: Social and Cultural Environments Chapter 5: The Political, Legal, and Regulatory Environments Chapter 6: Global Information Systems and Market Research SEE CHAPTERS 4-6 ATTACHED
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