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My business is offering Marketing, Promotion and PR to a record label, artist and musicians. Overview: For the capstone assessment, you will create a business implementation plan and audiovisual presentation for the product, service, or idea you have been developing throughout your MBA coursework. In Milestone Two, you will submit an implementation plan, which is a clear and comprehensive plan for implementing and managing the concept from inception to completion. Although the details of your plan will necessarily depend upon your concept, at a minimum, your plan should include the following critical elements: Critical Elements: Physical and technological resources needed for the concept, including where these will come from and how they will be used to reduce cost or improve operations. Be sure to discuss why one resource option is better than another where appropriate. A detailed implementation schedule covering what needs to be done, by when, and, tentatively, by whom. (Note that key personnel will be covered inmore depth in Milestone Three.) The schedule should identify the critical path to success and outline the dependencies between tasks. Project review processes and indicators of success to ensure that the project stays on target. An explanation of how intrapreneurship or entrepreneurship factor in to the implementation of your plan and how you will protect intangible assets,such as intellectual property or brand. Guidelines for Submission: Your draft must contain all of the elements listed above. It should be 5 to 8 pages in length (excluding the title page, references, and appendices) using 12-point Times New Roman font, with one-inch margins. You may include summary pictures, charts, graphs, or other explanatory diagrams as needed to successfully explain the concept and implementation, but should use appendices for detailed supporting documentation. Your paper should follow APA guidelines. You must include at least 5 scholarly sources. Cite your sources within the text of your paper and on the reference page. Critical Elements Proficient (100%) Not Proficient (0%) Value Main Elements Includes most of the main elements Does not include any of the main elements 15 Critical Thinking Provides logical conclusions and defends with examples Does not provide logical conclusions 15 Physical and Technological Resources Provides physical and technological resources and includes a discussion of the source of the resources and why certain options are better than others Does not provide physical and technological resources 15 Implementation Schedule Provides an implementation schedule and the critical path to project success, including dependencies among tasks Does not provide an implementation schedule 15 Project Review Processes Provides a project review process and shows how the process will keep the project on track, including indicators of success Does not provide a project review process 15 Intrapreneurship or Entrepreneurship Provides an explanation of how intrapreneurship or entrepreneurship factor into plan implementation and includes a discussion of how to protect intangible assets Does not provide explanation of how intrapreneurship or entrepreneurship factor into plan implementation and does not include a discussion of how to protect intangible assets 15 Articulation of Response Submission does not have critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas 10 Total 100%
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